Mercedes has revealed that the road leading to their Brackley technology campus has been renamed in honor of the late three-time world championship-winning driver Niki Lauda.
Lauda served as the team’s Non-Executive Chairman from 2012 until his death in 2019, and Mercedes has announced that the road will now be known as ‘Lauda Drive’ after receiving permission from his family and the local authorities.
Mercedes CEO and Team Principal Toto Wolff described the unveiling of the new road sign on Tuesday afternoon in front of a group of team members as a “true honor.”
“It’s a true honor to unveil Lauda Drive, and it was wonderful to see so many team members gather to watch the reveal,” Wolff said. “While our dear friend and colleague Niki would not have wanted us to make a big deal about it, he would be honored to have this road named after him.” Working alongside him was a privilege for all of us, and I was fortunate to call him one of my best friends.
“He was a huge contributor to our success, a great sparring partner for me, and a strong non-executive chairman whom we sadly miss.” I wish he was still here as my friend and chairman, because I would have liked to ask him many questions this year.”
“His legacy lives on in so many shapes and forms,” he continued, “but knowing so many people will pass down Lauda Drive in the years ahead is very special.”
Lauda won three world championships in a career that saw him race for Ferrari, Brabham, and McLaren, and was later one of the key figures in helping Mercedes achieve the astonishing success they enjoyed with the start of the turbo-hybrid era in 2014, including convincing Lewis Hamilton to leave McLaren.